5 best goldsmiths in London where craftsmanship meets luxury
Planning to propose? There’s no room for mistakes when it comes to that perfect ring. You want something that looks amazing and feels like it was made just for them.
Lucky for you, London’s home to some incredible goldsmiths. My team and I checked out a few to see if they could live up to our high expectations.
Keep reading to find out which ones made the cut!
How much do gold articles cost in London? Gold articles in London cost around £45-£50 per gram for 24-carat gold. It can vary depending on the type and design of the item and the current market price of gold. |
1. Flawless Fine Jewellery

Address: 107 Hatton Garden
Phone: +44 7518 021455
Business hours:
- Monday to Saturday: 10 AM – 5:30 PM
- Sunday: 11 AM – 3:30 PM
Flawless Fine Jewellery offers a great range of jewellery. During our visit to their store, we saw various engagement rings, wedding bands and even diamond pendants.
What’s cool is that they offer both natural and lab-grown diamonds, so there’s something for everyone. It depends on personal taste and values.
They also specialise in creating custom pieces, so you can get piece that really reflects you.
What really sets them apart is their pricing. They offer high-quality pieces that reflect the style of luxury jewellery but at prices that are much more accessible than some of their competitors in Hatton Garden.
We also learned that they’ve been around for over 20 years, so they know their stuff when it comes to jewellery design and craftsmanship.
However, one of their former customers mentioned that after ordering a ring that was supposed to fit, she had to send it back for resizing. It’s a small issue, but worth mentioning.
I have my dream ring because of them
“I couldn’t be happier with my experience at Flawless Fine Jewellery! We bought our bespoke engagement ring here two years ago, the process was truly enjoyable and with Miles’s help I have my dream ring. We came back for wedding rings&more and he made the process so easy for us each time”
Florentina Michnea, Google review
The team were incredibly helpful in ensuring my ring was ready
“We couldn’t be happier with the ring and overall service from Flawless Jewellery. The team were incredibly helpful in ensuring my ring was ready before I flew to the US to propose. They expedited the order, helped with sizing and generally were a delight to deal with. My fiancée has had so many complaints since receiving the ring. I would happily recommend these jewellers to anyone looking for a special piece or engagement ring.”
Jack Francis, Google review
2. Taylor & Hart

Address: 27 Clements Ln
Phone: +44 20 3126 4915
Business hours:
- Monday to Friday: 10 AM – 7 PM
- Saturday to Sunday: 10 AM – 6 PM
Taylor & Hart is known for crafting unique engagement and wedding rings that reflect each couple’s love story, so we had to check them out.
During our consultation, we were impressed by how hands-on they were. They were ready to pair us up with a design consultant to bring our ideas to life. It felt much more personal than the usual jewellers offering pre-made designs.
We also learned that they use blockchain technology, which helps track the journey of their diamonds. This is a cool way to give customers transparency on where their diamonds come from and ensure they’re ethically sourced.
Another thing we liked was how upfront they were about pricing. Plus, with a 90-day return policy and free resizing, they seem to really focus on customer care.
That said, we did hear from one of their former customers who had to contact them multiple times for updates on his ring’s status. It’s an area they could improve.
Simple ordering process, attentive staff and stunning product
“Taylor and Hart were absolutely fantastic. I found the ordering process extremely simple, the communication was great from start to finish, Mark Rochford (Jewellery Designer) was both attentive and knowledgeable, and most importantly the final product was absolutely stunning. I could not recommend Taylor and Hart highly enough.”
Jorge McCallum, Google review
Taylor and Hart went above and beyond and I got the ring before the trip
“Taylor and Hart offered a fantastic service! I wanted to propose to my partner in Switzerland, but wasn’t sure if the ring would arrive on time, but Taylor and Hart went above and beyond and I got the ring before the trip. The rings they offer are absolutely beautiful, you won’t be disappointed if you choose to shop with them. Douglas was a brilliant specialist, he was very responsive and friendly throughout the entire process, from the designing of the ring all the way through to delivery.”
Jack Woodhead, Google review
3. H. Samuel

Address: Circus, 250 Oxford Street Oxford
Phone: +44 20 7493 1682
Business hours:
- Monday to Sunday: 10 AM – 7:45 PM
Despite H. Samuel’s rich history, we love how they still feel approachable. It’s not one of those stuffy, high-end jewellers where you feel out of place unless you’re buying a massive diamond. They really do cater to everyone, striking that balance between quality and affordability.
Their product range is impressive. We had so much fun browsing through their earrings and necklaces. There’s everything from dainty studs and delicate pendants to bold statement pieces. They even carry designer brands, which is perfect if you’re after something a bit fancier.
In addition to great customer service, they offer additional services. They offer jewellery cleaning and repairs, which is a lifesaver if you want your pieces to look fresh.
Shopping with them is also super flexible. Their website is a breeze to use, which is great if you prefer online shopping over visiting a store.
That said, we did hear a few complaints about delays and delivery issues. If you’re on a tight timeline—like needing jewellery for a specific event—it could be a bit nerve-wracking.
Thanks to their exceptional service, I left the store extremely satisfied with my purchase
“I recently visited the London H. Samuel store to browse for a new watch and had the pleasure of being assisted by Diana. She was incredibly patient and attentive, showing me a wide variety of watches and rings without any rush. Diana’s expertise and friendly demeanour made the whole experience enjoyable. She took the time to understand my preferences and ultimately helped me find the perfect watch, a Seiko Presage. Thanks to her exceptional service, I left the store extremely satisfied with my purchase. Diana’s dedication and professionalism truly stand out. Highly recommended!”
Hardik, Google review
Well done to H.Samuel for hiring lovely people
“We were delighted with our visit today. Roxy was accommodating and kind. She helped us choose the right size and jewellery for the upcoming event. Her professionalism and welcoming attitude made this visit an absolutely enjoyable experience. We would definitely go back to this branch to seek her assistance in the future. Well done to H.Samuel for hiring lovely people.”
Uliana Olisciuc, Google review
4. Hyde Park Design

Address: 130A, 100 Hatton Garden
Phone: +44 20 7831 9566
Business hours:
- Monday to Friday: 9 AM – 6 PM
- Saturday: 9 AM – 2 PM
- Sunday: Closed
Hyde Park Design has been creating jewellery for over 30 years, so we decided to check them out. It all started with brothers Paul and Sean, who built on their father’s legacy.
We can tell it’s a family business from the personal touch in their work. Paul is a master craftsman and gemologist, while Sean specialises in CAD design. This makes them a solid team for crafting high-quality, one-of-a-kind jewellery.
Their workshop is a lovely spot to visit. It’s relaxing and welcoming. Whether you’re browsing their collection or designing something custom, the experience feels easy and enjoyable.
Their bespoke wedding and engagement rings are a highlight. They take the time to work with clients to design personal and meaningful pieces.
Since they’re based in Hatton Garden, their prices stay fairly competitive for the quality they offer, which is a nice bonus.
Some customers, though, have complained about delays in communication, especially during busier times. That’s something to keep in mind if you’re on a tight schedule.
Their team went above and beyond to make sure I got the perfect ring
“I can’t stress enough what a fantastic experience I had with Hyde Park Designs. Paul, Sean, Eloise and the team went above and beyond to make sure I got the perfect ring, and at an incredibly reasonable price! I’d really call out the guidance I received from them. I had a rough idea but they helped refine it and make it a reality. We’ll definitely be back for our wedding bands!”
Michael K., Google review
They listened to all our wishes and special touches were added to make it unique
“Sean and Paul were amazing in designing my engagement ring! My fiancé had the best experience, he was educated on the diamonds and wasn’t pressured in appointment timings or upsold unnecessarily! It was completely customised and they listened to all his wishes and special touches were added to make it unique! Once engaged we went back to get the ring resized and it was so nice to meet them both. Creating our wedding bands was easy, relaxed and a special experience for us. I would recommend them to everyone – they are the best in the business!”
Laura Tieri, Google review
5. Austen & Blake London

Address: 8 Greville St
Phone: +44 20 7660 1568
Business hours:
- Monday to Saturday: 10 AM – 6 PM
- Sunday: 11 AM – 5 PM
What’s great about Austen & Blake is their direct-to-consumer approach. It means you’re skipping the traditional retail markups and saving up to 60% compared to typical high-street jewellers.
Everything is made to order, so not only do you save some cash, but the whole experience feels super personal.
When we stopped by their store, we were blown away by the variety. Whether you’re into timeless classics or sleek modern styles, there’s something for every taste and budget.
Plus, you can tweak the designs to make them totally your own. Their four generations of jewellery-making expertise really shine through in the quality of their custom pieces.
We chatted with a few customers and theyshared how seamless the design process was. From picking out metals to deciding between natural or lab-grown diamonds, their team makes it easy to create something truly unique and meaningful.
That said, their return policy might give you pause as they’re pretty strict. You’ll need to keep items unworn and pristine to qualify for a refund. Additionally, no returns are allowed if it’s bespoke, engraved, or resized.
Highly recommend A&B for engagement ring purchases
“I purchased a ring earlier this year from Haifa @ Austen and Blake. All round a fantastic experience. Haifa was so attentive. I came in with a basic idea of what my partner would have liked and Haifa explained every detail with simplicity and efficiency. Highly recommend A&B for engagement ring purchases. The price blew the competition out of the park. 10/10”
Simon Hughes, Google review
The rings are stunning. So well made and well priced.
“We bought our wedding bands and my engagement ring from Austen & Blake. The rings are stunning. so well made and well priced. Jess in the London store was so helpful and great to work with. She was very patient whilst taking me through the different design options and then the stone shapes. Thank you for all of your help I love my ring!”
C Campbell, Google review